People use this technique all the time but often don’t know the name of it.
Premack Principle helps a dog to overcome fears and helps prevent fears by associating good things with something the dog has never encountered before.
Example: A dog with booties on for the first time, they often don’t like the booties. If you were to take that dog’s favorite treat and feed the dog treats while the booties are on, they can associate good things with booties.
Example: Loud Noises -
This is a Core Rule we use. You can see more information on Premack Principle under the Core Rules Section.